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Apps Manager
11 scary horror movies that'll give you ...
It's never a bad time to love horror, but there's certainly never been a better time for the genre. Not only are they box office n...
No, Tucker Carlson's Trump interview doe...
On Wednesday night, former Fox News host Tucker Carlson interviewed former president Donald Trump on X, the platform formerly know...
Iterate your way to success with A/B tes...
In this article, we'd like to go over a few examples of A/B tests you can implement to get you started.
Additional safeguards to protect the qua...
Highlight Google's efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosys...
Support for app-ads.txt to protect your ...
To help build a safe and transparent advertising ecosystem, we’re introducing support for app-ads.txt across Google AdMob and Goog...
Protecting the mobile app ecosystem
Mobile apps have transformed the way people engage with the world. From gaming, to ride sharing, to messaging, apps enrich the liv...
Top 3 misconceptions about mobile ads
We address some of the more common misconceptions we’ve heard about mobile ads to help app publishers uncover opportunities to inc...
Upgrade your banner ads with new adaptiv...
Adaptive anchor banners are a great option for AdMob publishers who want the simplest solution to getting the best banner ad retur...
AdMob’s new reporting delivers better in...
At AdMob, we’ve recently released some updates to our reporting so that you can gain more actionable insights about your app user...
Five ways to make your app video-ad frie...
Video ads are one of the most effective ad formats to use in your app, but you should optimize your app to play them to make sure ...
4 strategies to drive durable app growth...
4 strategies to help app developers and publishers to drive durable business growth in 2023.
Grow your games business with a player-f...
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their suc...