Category: Google

4 Tips for Finding and Engaging Mobile Players in ...

Posted by Michelle Tan, Strategic Partner Development ManagerDid you know the majority of the top-grossing Google Play games in th...

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Get ready for Google I/O

Posted by Timothy Jordan, Director, Developer Relations & Open SourceI/O is just a few days away and we couldn’t be more excited t...

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Best practices for launching a sequel to your mobi...

Innovation in game development is often seen as launching a new type of game. However, there are many ways to innovate without sta...

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Understanding Games that Retain

This blog was co-authored by Robbie Hopkins and Sarah Everitt.In an ever more crowded marketplace, it is an increasing challenge f...

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Experiment with localized items and characters

Driving payer conversion in India and Southeast Asia — part 3 of 4We are building a series of articles with case studies on best p...

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Insights into working with game publishers

Part 1: Learnings from game publishers in APACThe game publishing model is not a new concept to those in the gaming industry. Howe...

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5 ways in which top app developers make the most o...

Improving reach, retention, and relationships with your usersGoogle Play’s billing system allows businesses to easily and safely t...

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Go Global at Ramadan

Learn about mobile game players in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month...

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Becoming a Sustainability-Aware App or Game

Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article.Introduct...

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Best practices for bringing PC and console games t...

Tools and tips to take games from PC or console to mobile and discover new audiences.The games market continues to grow rapidly, w...

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Data and Insights Into Mobile Gamers in Western Eu...

This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are b...

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Succeed with US Hispanic gamers

Captivate and delight US Hispanic mobile gamers5 principles to engage players in an overlooked marketHere at Google Play, we recog...

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