App Store Optimization (ASO) is the process of making high app visibility and increasing app Download rates. ASO focuses on optimizing your app so that the app page the top of the search results. In Simple language, ASO Means How to get organic traffic. You can do ASO by optimizing your App Name, App Title, App Icon, App Screenshots, and App Rating.
"High Visibility so More Downloads”
What is Organic Download?
Organic traffic includes all users who find your app in the app store as a result of ASO (free marketing) methods. Such Methods of getting Organic traffic:
ASO ( App Store optimization )
Social Media Marketing ( Paid marketing )
1. App Store Optimization (ASO)
ASO is specifically what boosts the visibility of your app page in the marketplace. The higher the app rank, the more users will find your app easily when they search.
There are a few factors of your ASO:
App name and title
Total number of downloads
Ratings and reviews
Social Media Marketing (Paid marketing)
Mobile app marketing is essential for App brands that rely on app user engagement and retention and marketing goals.