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Category: Console

7 Ways to Use AI for A/B Testing: An In-Depth Guid...

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined.

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Gen Z, AI, and the Power of Creator Marketing

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s...

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The Beginner's Guide to the Competitive Matrix [+ ...

I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.

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How to Set (Crushable) Marketing Goals, According ...

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no reso...

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Gemma explained: RecurrentGemma architecture

RecurrentGemma architecture showcases a hybrid model that mixes gated linear recurrences with local sliding window attention; a hi...

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Marketing for the lulz

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing s...

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The Top 4 Roadblocks to Your Team's Productivity a...

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesda...

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AI Email Marketing: How to Use It Effectively [Res...

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.

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The Losing Test That Led to 4% More Leads (We Took...

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.

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Influencer Marketing Strategy: How to Build a Plan...

Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in sev...

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4 ways we're helping retailers move fast this holi...

At Google's Think Retail event, we'll share new tools to help retailers make quick decisions during the holiday, from jumping on t...

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Generative Engine Optimization: What We Know So Fa...

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a con...

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