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Category: Console
7 Ways to Use AI for A/B Testing: An In-Depth Guid...
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined.
Gen Z, AI, and the Power of Creator Marketing
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s...
The Beginner's Guide to the Competitive Matrix [+ ...
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.
How to Set (Crushable) Marketing Goals, According ...
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no reso...
Gemma explained: RecurrentGemma architecture
RecurrentGemma architecture showcases a hybrid model that mixes gated linear recurrences with local sliding window attention; a hi...
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing s...
The Top 4 Roadblocks to Your Team's Productivity a...
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesda...
AI Email Marketing: How to Use It Effectively [Res...
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.
The Losing Test That Led to 4% More Leads (We Took...
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.
Influencer Marketing Strategy: How to Build a Plan...
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in sev...
4 ways we're helping retailers move fast this holi...
At Google's Think Retail event, we'll share new tools to help retailers make quick decisions during the holiday, from jumping on t...
Generative Engine Optimization: What We Know So Fa...
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a con...