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Category: Console
12 Editorial Skills You Need to Become a More Effi...
I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills.
How Internal Marketing Helps You Build a Strong Br...
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing t...
Implementing AI in Your Marketing Tech Stack — Tip...
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their ent...
5 ways our latest Gemini models are changing retai...
Here are five ways Gemini models and generative AI are helping retailers modernize their businesses.
7 examples of Gemini’s multimodal capabilities in ...
Explore real-world applications of Gemini's multimodal AI capabilities, from detailed image descriptions, information extraction, ...
How Content Audits Help The HubSpot Blog Age Backw...
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Bl...
B2B Newsletter Marketing: How It Differs From Emai...
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So I...
Holiday Marketing: 27 Steps, Tips, & Examples to G...
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, partie...
3 Holiday Shopping Trends Brands Should Expect & H...
The holidays are pretty much here, and my head is still spinning from how fast 2024 went by. And if you‘re a marketer, yo...
The Top Goals of Marketing Managers & Leaders in 2...
To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase rev...
Top 6 Social Media Marketing Challenges in 2024, A...
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe Ti...
Bodega's Matt Zaremba on How to Avoid Empty Calori...
Art and marketing are made for each other, and this week’s master proves that.